Firstly, this group is all about giving you the inside track on what’s working right now in the other businesses I’m involved in. Hence ‘Inside Track’.  

We’ll meet for ten full days each year and spend every meeting looking at what different businesses are doing to get more customers, better customers and more profitable customers and helping you work out which of those ideas you should ignore and which you should implement in your own business. 

Some of this might be focused on the latest marketing technology that will save you time, or we might be discussing some core principles and sharing examples of how these are being used to deliver exceptional results.

Everything rooted in the Real World, NO THEORY 

These meetings aren’t full of hot air and theory. Everything we talk about is rooted firmly in the real world.  

Most of our content is driven by the businesses in the room and other businesses that I work with and am involved in, so we get to see the ‘nuts and bolts’ of an offer or a campaign, as well as the results.

Profit from the Experience & Expertise of others

These meetings really are all about who’s around the table, what they know, who they know, and their desire to share their successes and failures with the group. 

In this group, we’ve got some big hitters, plenty of grey hairs and some young guns. We’ve got B2B business owners and B2C. But most importantly we’ve got people who understand that their role isn’t just to extract maximum value FROM the group, but to ask how they can deliver value TO the group – and that’s what makes the difference. 

Intros To My Experts

Once you’re on the inside, you’ll have access to my network of experts, specialists in every facet of marketing, software and systems who I know, use and will introduce you to. 

Profitable Partnerships 

Pull a group like this together and of course there are going to be conversations, business partnerships forged and joint ventures agreed that increase the level of success of everyone involved. 

Peer Accountability 

Make a commitment in front of the group and you won’t want to come back to the next meeting with excuses about why it hasn’t happened. 

Ten Meetings a Year

There are ten Inside Track meetings per year – roughly every five weeks, meeting dates timed so there are no meetings during August or December.

You might have heard the saying about never wanting to be the smartest person in the room, and if you’re looking for a place full of brains and brilliant ideas, you might just have found it.

Plus you get "us"...

In addition to the other members around the table, you’ll get the very best of me and my long-time friend and business partner Ryan Davies, who’ll be helping me to facilitate these meetings.

I’ll bring everything I’ve learned about marketing from my working in sales and marketing for fast-growth franchises and business opportunities way back in the early 2000’s, through to building and growing Entrepreneurs Circle from zero into a 2500+ member organisation as Managing Director, then launching Ideal Result and building a marketing agency over 8 years, and now taking ‘School of Speed’ on a rapid-growth journey from idea to the premier motorsport experience company in the UK, alongside my partners James Merrills and David Laycock.

Ryan started his own B2B and B2C professional cleaning business straight from school, built it into multi-van, nine-person team, £500k turnover success before becoming a videographer for the rich and famous, including plenty of Premier League superstars. He was a key part of the team at Ideal Result, responsible for our own marketing and sales, and then he launched his own hugely successful agency ‘Ryan Does Marketing’ in 2022.

We’ve both been in other groups, in the UK and internationally, I was in Dan Kennedy’s Platinum Mastermind many years ago flying out to the US every few months to learn from one of the greatest marketers of all time, Ryan was out in Mexico earlier this year for a multi-day mastermind with some of the most successful digital marketers in the US, and we'll bring everything we’ve learned from those groups into this one.

Ryan and I work with dozens of businesses in a wide variety of different markets, and what’s working for each one is different. We don’t have a ‘one-size-fits-all’ methodology, we implement the strategies and tactics that we believe will work best for each business, whether that’s Facebook ads or optimising for Google search, or direct mail, emails, video, flyers or even old-school ads in printed local newspapers. We’re managing tens of thousands of pounds a month in marketing budgets, most of it works, some of it doesn’t – but we’ll share our wins AND our failures with members of Inside Track.